Whether you are deciding to start your own online business or have a brick-and-mortar business. The two main things we look for when starting a new business is the biggest reach for the lowest cost of advertising.  

The online world is growing at a rapid pace and now with the introduction of ChatGPT and AI images, things are going to change at a rate that we are not able to fully understand just yet. 

However, this is the way the world is going, and we must be prepared. Below I have listed the best places to gain new business, make connections and grow a network. Some of these you will already know and some you might not.


Facebook or now referred to as Meta, has been around for a while now and is still a great place to network, and make new sales. With over 2,19 billion users, Facebook is a big player. You definitely want to be marketing on the platform.


Instagram was started in the year 2010 and has over 2 billion monthly active users. Instagram is great for sharing images and videos. Influencers cannot live without Instagram. People use Instagram to follow their friends, family, to view funny videos, and look at cool images. 

Finding a way to market your product or service on Instagram can work out quite rewarding.


TikTok was released in the year 2016, which is fairly recent, and has now grown to around 1.53 billion users, which is massive growth for an application in such a short period. TikTok is a video-sharing platform. People use the app to create dancing videos, share videos of their pets, or share almost anything they want.


YouTube has been around since 2005 and is still going strong till today. It is one of the most well-known video-sharing platforms. A lot of people even make their living off YouTube. 

YouTube has 2.1 billion monthly active users based all around the world. You definitely want to get your products or services on YouTube.


Twitter has been causing a wave of interest recently, especially because of Elon Musk taking over Twitter.  

Twitter has around 353.90 million users. Twitter is great for short chats and comments and for sharing small digestible content on the go. Big players such as Elon Musk use Twitter to keep in touch with their fans and share his daily life.


LinkedIn is a great platform for growing your business. LinkedIn is a professional platform with over 875 million users world-wide. People who use this platform are CEOs, business owners, managers, and general workers. It’s a great place to advertise if you looking to target this sector.

These are the most popular places to advertise your business. The platforms mentioned above are the most well-known and used by some of the biggest companies in the world and that give a pretty good indication that these platforms are worth using to grow your business.

If you are looking to start your own online business either a blog or want to sell products or services online, then you should check out this post below, we explain the exact steps you need to take to get on to the online space: START YOUR OWN WEBSITE IN SOUTH AFRICA